‘Tis the Season
– US version

Overview

What does the festive period hold in store for you and your customers?

Tis the Season to be Scalable, Brightpearl’s latest report, delivers a number of jaw dropping insights into how shopper behaviour will change this festive season and beyond, with the holiday season shaping up to be more diverse in terms of channels and platforms than ever before.

The TikTok Generation

Will your customers be buying via livestream, emerging social media channels like Tiktok or Pinterest – or other ways? Are you set up to cash in on these new buying habits? What can you do NOW to ensure you aren’t leaving money on the table this festive season?

Packed with new data and expert advice, our latest in-depth report gives you an overview of the Holiday trends emerging, and practical steps you can take right now to outpace the competition and really cash in this festive season.

This report will help you to:

• Understand which new sales channels you need to be aware of this Holiday season, and what factors are impacting shoppers’ spending
• Gain expert insight on the changes retailers must make to rapidly adapt to new spending habits and catch extra dollars this holiday season
• Takeaway jaw-dropping stats on how customers of all ages will shop online this holiday season (including how much they’ll spend and where they’ll spend it).